One of the liveliest parties in town was the ReMezcla party. ReMezcla is a blog, turned electronic anthropological study of all things Latino/a. Their party featured some of the most innovative artists, beat makers, and DJ’s who are developing a culturally distinct sound that has been called many things including tropical bass, ghetto bass, or our personal favorite, world hood. A sound that takes traditional and electronic sounds and turns them into an instant dance party/fiesta! Mexicans with Guns, aka Ernest Gonzalez was in the house killing the crowd with an arsenal of beat machines. Also in the the place to be was Moombathon Massive, Dj Dus, Toy Selectah, and Sonora dropping fire with the amazing Zuzuka Poderosa following it up with thunder. All of these artists have been making noise from Toy Selectah being signed to Mad Decent to Moombathon invading most electronic music blogs. This crew has been reppin’ hard, simutaneously developing a genre that is rooted in their culture, all from different cities and with diverse accents. It was amazing to catch then under one “lit up” roof. I overheard Zuzuka say , “it’s like a family reunion”.
Another crew that knows how to set it off is Mad Decent. Their party reached capacity early on with nothing but breathing room inside. Loyal fans crowded together in the humid club while Brodinski got things jumping. Literally I was knocked in the head a few times. The venue’s security expected chaos after it was announced that headliner Dj/Producer Diplo was arrested for jaywalking, but the crowd dispersed dazed and confused. Half an hour later Diplo was seen walking up, Mac laptop in hand, ready to rock. He is pictured to the left with Brodinski, a free man on the streets of Austin.
Overall SXSW is now a blur of art in the streets, loud music, excited people, scattered hip bikes and mobile food trucks. We’re ready to do it again next year, as this is one of those festivals that can only get better as you gain an understanding of the schedule, promotional hustle, and Austin’s downtown grid. On Native Ground!
On Native Ground together with Sol Collective @ SXSW, 2011. Austin, TX.